April 22 Centricity Webinar: Realising Customer Value

The Crucial Differences Between Satisfied and Committed Customers

During April's Centricity Webinar, we interviewed Stefan Kolle and Jan Hofmeyr. Stefan has spent more than 30 years in the CX space, and has worked with companies from Volkswagen to Heineken. Jan helped pioneer the well-known Conversion Model, which is a tool that measures the strength of the customer-to-brand relationship. In this webinar, Stefan and Jan help explain if you want satisfied customers, or committed customers.